Which celebrity's cosmetics brand collaboration broke industry records by selling out completely within 90 seconds of its first launch in 2015, despite having no prior experience in the beauty industry?

Celebrity brand collaborations have revolutionized retail marketing strategies, creating unexpected product lines that consumers eagerly anticipate. These partnerships blend star power with retail expertise, often resulting in record-breaking sales and innovative brand storytelling. Test your knowledge about one of the most surprising celebrity brand collaborations that defied industry expectations and established new benchmarks for success.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)