Which toy company revolutionized customer loyalty in 2021 by launching a digital collector program that combined physical products with NFT authentication, creating a pop culture phenomenon?

The intersection of pop culture and retail has created some of the most innovative customer loyalty programs in recent years. These programs have transformed how fans engage with their favorite entertainment franchises, turning casual viewers into dedicated collectors and brand ambassadors. Test your knowledge about one of the most successful pop culture loyalty programs that changed the retail landscape!

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• Funko with its Digital Pop! program
• Hasbro with its Pulse Collector Coins
• LEGO with its VIP Digital Building Certificates
• Mattel with its Barbie Metaverse Collection

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