Which CEO famously implemented the 'everyday low pricing' (EDLP) strategy in 1993, moving away from high-low pricing and revolutionizing retail pricing models?

Pricing strategy is one of the most crucial elements of product marketing. Throughout business history, certain companies have revolutionized how we think about pricing models and have created entirely new approaches that disrupted their industries. This trivia question tests your knowledge of a famous pricing innovation that changed the retail landscape forever.

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• Sam Walton (Walmart)
• Jeff Bezos (Amazon)
• Howard Schultz (Starbucks)
• Jack Welch (General Electric)

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