In what year did Amazon first launch Prime Day, the now-massive shopping event that has forced competitors to create their own mid-year sales events?

Amazon Prime Day has transformed the retail calendar, creating a shopping phenomenon that generates billions in sales. This event has sparked numerous competitors to create their own mid-year sales events, reshaping the traditional retail calendar. Test your knowledge about this retail innovation that has changed how and when consumers shop globally, demonstrating the power of creating artificial shopping holidays.

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2015
2010
2017
2013