Which automotive advertising campaign is credited with changing public perception of electric vehicles from 'eco-friendly but boring' to 'high-performance and desirable' around 2008-2010?

The transportation industry has undergone a significant transformation with the rise of electric vehicles. Marketing strategies have evolved dramatically to emphasize sustainability, technology, and performance. This poll tests your knowledge about a pivotal advertising campaign that changed consumer perceptions about electric vehicles and helped catalyze mainstream adoption. Do you know which campaign truly shifted market trends in the EV space?

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Tesla Roadster's 'Burn Rubber, Not Gasoline' campaign
Nissan Leaf's 'Innovation for All' campaign
Chevrolet Volt's 'Quietly Revolutionary' campaign
BMW i3's 'Born Electric' marketing initiative