Which gaming company first implemented interactive AR displays in retail stores that allowed customers to play game demos by simply standing in front of the display without any controllers?

In the competitive world of gaming, augmented reality (AR) has become a battleground for innovation. Major gaming companies have invested billions in developing AR technologies that blur the line between virtual and physical worlds. This poll tests your knowledge of a significant AR retail marketing milestone that changed how games are promoted in physical stores. Do you know which gaming company pioneered this revolutionary approach?

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Nintendo with their 'Play Anywhere' retail campaign for the Switch console in 2019
Sony PlayStation with their 'Beyond Reality' marketing initiative for PS5 in 2020
Microsoft Xbox with their 'Holographic Gaming' retail experience for Series X in 2021
Valve with their 'Steam Reality' in-store marketing program for Steam Deck in 2022