Which unexpected brand collaboration broke the internet in 2020 when it sold out in less than 30 minutes, creating a secondary market where items were resold for up to 8 times their original price?

The entertainment and retail worlds increasingly overlap through strategic brand collaborations. These partnerships create unique products that capture cultural moments and drive consumer excitement. From luxury fashion houses partnering with street artists to fast food chains teaming up with music icons, these collaborations have become a cornerstone of modern marketing strategy. Test your knowledge about some of the most impactful pop culture brand collaborations that had fans lining up for limited-edition merchandise!

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McDonald's x Travis Scott (The Cactus Jack meal and merchandise line)
IKEA x Virgil Abloh (MARKERAD collection)
Crocs x KFC (Fried chicken-scented clogs)
Supreme x Oreo (Red designer cookies)