Which fast-food chain partnered with Travis Scott in 2020 to create a meal that became so popular it caused ingredient shortages nationwide?

Pop culture collaborations have become a powerful marketing strategy for brands looking to create buzz and reach new audiences. From luxury fashion houses partnering with musicians to fast food chains teaming up with blockbuster movies, these limited-edition releases often generate massive demand and social media attention. Test your knowledge about some of the most successful and innovative pop culture retail partnerships of recent years!

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