Which outdoor retailer's logo features a silhouette of a specific mountain peak, and was redesigned in 2011 to include a hidden geographic message in the negative space?

Many global brands incorporate geographical elements or hidden messages in their logos to connect with specific regions or communicate their values. These subtle design choices often go unnoticed by casual consumers but reveal fascinating stories about brand identity and marketing strategy. Test your knowledge of how geography influences corporate branding with this challenging question about a famous outdoor retailer's logo.

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Patagonia (with Hidden Valley in negative space)
The North Face (with Half Dome mountain from Yosemite)
Columbia (with Mount Hood silhouette and river)
REI (with Mount Rainier and compass in negative space)