Which Broadway show first pioneered the use of TikTok-exclusive behind-the-scenes content as part of a major revival marketing campaign, resulting in a 40% increase in younger audience attendance?

The world of performing arts marketing has evolved dramatically in the digital age. Broadway shows and theater productions now leverage sophisticated social media strategies to reach audiences worldwide. This trivia question focuses on a groundbreaking social media campaign that transformed how theatrical productions market themselves online. Test your knowledge of how one iconic show embraced modern marketing while maintaining its classic appeal.

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Hamilton
The Phantom of the Opera
Wicked
Dear Evan Hansen