Which major retailer's holiday marketing campaign successfully incorporated Diwali celebrations into its mainstream advertising in 2020, resulting in a 43% sales increase among South Asian consumers?

In today's globally connected marketplace, successful brands understand the importance of cultural sensitivity in marketing campaigns. Different cultures celebrate their traditions in unique ways, and savvy marketers know how to respectfully incorporate these elements into their strategies. Test your knowledge about a famous cultural marketing campaign that masterfully bridged traditional celebrations with modern consumer engagement.

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Target's 'Light the Way' campaign featuring traditional diyas and rangoli patterns in mainstream US advertisements
Walmart's 'Festival of Lights' campaign that included Bollywood dance performances in store
Amazon's 'Celebrate Together' campaign offering specialized Diwali gift boxes and free priority shipping
Costco's 'Cultural Connections' campaign with in-store Diwali cooking demonstrations and recipe cards