Which famous artist underwent a dramatic rebranding in 1997 by creating an entirely new persona called 'Sasha Fierce' to separate their personal and stage identities?

Throughout the history of the music industry, many iconic artists and bands have undergone significant rebranding efforts that transformed their image, sound, and commercial success. These strategic shifts in brand identity have often marked pivotal moments in music history, setting new trends and redefining careers. Test your knowledge about one of the most famous rebranding stories in the music industry!

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Madonna
Beyoncé
Lady Gaga
Rihanna