Which retailer created the award-winning 'Realms of Yggdrasil' in-store experience that featured interactive zones based on the nine worlds of Norse mythology?

Throughout history, myths and legends have captivated human imagination - and smart retailers know how to harness this power! This trivia question explores how a major retailer created an immersive in-store experience based on Norse mythology that dramatically increased foot traffic and customer engagement. Test your knowledge of how ancient storytelling techniques are being reimagined in contemporary retail spaces.

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IKEA
Anthropologie
Urban Outfitters
Crate & Barrel