Which brand collaboration for a major film franchise resulted in the largest single-movie promotional campaign in history, valued at over $250 million in marketing support?

Major film studios and production companies often collaborate with consumer brands to create unique marketing campaigns and product tie-ins. These strategic brand collaborations help movies reach wider audiences while giving brands access to cultural moments. Test your knowledge about some of the most successful and innovative brand collaborations in the film and television industry. Can you identify which partnership broke records and changed how movies and brands work together?

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Coca-Cola's partnership with Harry Potter
Samsung's partnership with The Avengers
Heineken's partnership with James Bond (Skyfall)
Burger King's partnership with Star Wars: Episode I - The Phantom Menace