Which major sporting goods retailer was first to implement widespread virtual reality 'try-before-you-buy' technology that allowed customers to virtually test equipment in simulated environments?

The sports retail landscape has undergone massive transformation with technological innovations reshaping how consumers discover, try, and purchase athletic gear. Virtual reality fitting rooms, smart equipment with embedded IoT sensors, and AI-powered recommendation engines have revolutionized the customer experience. This poll tests your knowledge about a groundbreaking retail innovation that changed the sports industry and consumer behavior forever.

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Dick's Sporting Goods with their 'VR PlayTest' system (2017)
Nike with their 'Nike Virtual Experience' platform (2018)
Adidas with their 'Virtual Arena' technology (2016)
Under Armour with their 'Performance Reality' stations (2019)