Which brand collaboration with Fortnite broke records in 2020 by attracting over 12.3 million concurrent players to a virtual in-game concert experience?

Brand collaborations have become a cornerstone of modern gaming marketing strategies, creating unique crossover experiences that excite players and extend reach across different audiences. From fashion houses designing in-game items to food chains creating virtual restaurants in metaverse platforms, these partnerships have evolved dramatically. Test your knowledge about one of the most influential gaming collaboration campaigns that changed how brands approach the gaming audience.

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