Which groundbreaking market research technique did Nike use to develop its revolutionary Nike Alphafly running shoes that helped Eliud Kipchoge break the 2-hour marathon barrier?

The sports retail industry has undergone massive transformation with technology and analytics changing how brands connect with athletes and enthusiasts. From manufacturing innovations to advanced marketing techniques, sports retailers are constantly evolving their strategies to stay competitive. Test your knowledge about how major sports brands leverage market research to create winning products!

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Computational fluid dynamics testing with elite runners in wind tunnels to optimize the shoe's aerodynamic profile
3D motion capture and biomechanical analysis to develop the curved carbon fiber plate that improves running economy
Focus groups with recreational runners who provided feedback on multiple prototypes over a 5-year development cycle
Machine learning algorithms analyzing millions of amateur runner data points to identify optimal cushioning patterns