Which shopping festival originated as a celebration of single people in China before becoming the world's largest 24-hour shopping event, generating over $74 billion in sales in 2020?

Shopping festivals have become significant cultural events worldwide, blending traditional celebrations with modern retail strategies. These events drive massive sales while preserving cultural traditions and creating unique shopping experiences. Test your knowledge about the cultural shopping festivals that have transformed retail landscapes globally and set benchmarks for experiential marketing and consumer engagement.

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