Which famous astronomy product advertising campaign featured the tagline 'See What You've Been Missing' and strategically launched during a rare celestial event in 1997?

In the competitive world of astronomy equipment marketing, one particular telescope advertisement campaign revolutionized how amateur astronomy products were marketed to the public. This campaign not only boosted sales dramatically but also coincided with a significant astronomical event that captured public imagination. Test your knowledge about this intersection of astronomy retail marketing and cosmic phenomena!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Meade's campaign during the Hale-Bopp comet appearance
Celestron's campaign during the Mercury transit
Orion Telescopes' campaign during the Leonid meteor shower
Bushnell's campaign during the partial solar eclipse