Which company launched the first modern points-based loyalty program in 1981 that became the model for many retail loyalty programs today?

Loyalty programs have become a cornerstone of modern retail strategy, with companies competing to create the most appealing rewards systems. These programs drive repeat business, gather customer data, and create emotional connections between brands and consumers. But do you know which pioneering company first revolutionized the retail loyalty landscape with a points-based system that would become the template for countless programs that followed? Test your knowledge of retail loyalty program history!

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American Airlines (AAdvantage)
Starbucks (Coffee Club)
Marriott Hotels (Marriott Rewards)
American Express (Membership Rewards)