Which sporting goods company pioneered the concept of 'House of Innovation' flagship stores featuring personalization labs, digital product testing areas, and app-integrated shopping experiences?

The sports retail landscape has transformed dramatically in the past decade, with brands reimagining how consumers interact with products. From flagship experiences to technology integration, sports retailers have pioneered innovative approaches to create memorable shopping experiences. Test your knowledge about a groundbreaking retail concept that changed how customers engage with sports products.

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Nike
Adidas with their 'Sportbase' concept
Under Armour with their 'Brand House' format
Puma with their 'Forever Faster' stores