Which streaming platform pioneered the strategy of releasing all episodes of a season at once, fundamentally changing viewer consumption patterns and creating the term 'binge-watching'?

The streaming wars have transformed how we consume film and television content, with each platform developing unique marketing strategies to differentiate themselves in a crowded marketplace. From exclusive content deals to pricing models and audience targeting, streaming services employ various tactics to build their brand and retain subscribers. Test your knowledge about the marketing strategies that have shaped the modern entertainment landscape!

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Netflix
Hulu
Amazon Prime Video
HBO Max (now Max)