Which film franchise revival employed a 'stealth product launch' strategy where early marketing deliberately concealed its connection to the original brand to attract new audiences?

When major film studios revive dormant franchises, they face unique product launch challenges that can make or break box office performance. The most successful revivals carefully balance nostalgia with innovation while maintaining brand identity. This trivia question explores a fascinating case study of brand revival strategy in the film industry that changed how studios approach franchise reboots.

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Jurassic World (2015)
Mad Max: Fury Road (2015)
10 Cloverfield Lane (2016)
Blade Runner 2049 (2017)