Which retail company first implemented widespread 'geofencing' technology to send targeted promotions to customers when they entered specific geographic areas?

In today's interconnected retail landscape, geographical considerations have transformed how brands connect with customers. Location-based marketing has revolutionized retail customer experiences by delivering personalized content based on physical presence. This poll tests your knowledge about a pioneering geographical retail innovation that changed how businesses leverage customer location data.

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Starbucks (2012)
Target (2010)
American Eagle (2013)
Macy's (2014)