Which consumer behavior shift led Netflix to invest $100 million in 'House of Cards' in 2013, marking the first major streaming-exclusive series?

The film and television industry has undergone dramatic transformations in response to shifting consumer viewing habits. From traditional theater experiences and scheduled broadcasting to on-demand streaming, these changes have forced studios and networks to completely rethink their business models and content strategies. This trivia question explores a pivotal moment in this evolution that changed how audiences consume entertainment.

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Data showing viewers preferred to 'binge-watch' entire seasons at once rather than weekly episodes
Research indicating consumers would pay premium prices for exclusive content not available on broadcast television
Analysis showing declining theater attendance meant viewers preferred watching new releases at home
Studies revealing consumers were willing to subscribe to multiple streaming services simultaneously