Which retailer partnered with Guinness World Records in 2018 to set the record for 'Largest Gathering of People Dressed as Superheroes' as part of a product launch campaign?

The intersection of world records and retail has created some fascinating brand stories. In 1954, the Guinness Book of World Records was conceived as a marketing tool for the Guinness brewery to settle pub arguments. Since then, it has evolved into one of the most successful brand extensions in history. This trivia question explores a notable collaboration between the world record authority and a major retailer that broke records itself.

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Target
Walmart
Amazon
Best Buy