Which gaming company first introduced interactive 'Play Zones' in their retail stores where customers could test unreleased games in themed environments with reactive lighting and haptic feedback?

The gaming industry has transformed retail experiences with innovative physical and digital storefronts. From Nintendo's pioneering retail concepts to modern VR shopping experiences, gaming companies have pushed boundaries in how products are marketed and sold. Test your knowledge about a groundbreaking retail innovation that changed how gamers interact with their favorite brands and products.

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