Which gaming company first introduced interactive 'Play Zones' in their retail stores where customers could test unreleased games in themed environments with reactive lighting and haptic feedback?

The gaming industry has transformed retail experiences with innovative physical and digital storefronts. From Nintendo's pioneering retail concepts to modern VR shopping experiences, gaming companies have pushed boundaries in how products are marketed and sold. Test your knowledge about a groundbreaking retail innovation that changed how gamers interact with their favorite brands and products.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nintendo with their 'Nintendo World Store' in 2005
Sony with their 'PlayStation Experience Centers' in 2018
Microsoft with their 'Xbox Showcase Stores' in 2013
Valve with their 'Steam Physical Hubs' in 2019