Which gaming collaboration broke records in 2020 when it hosted a virtual concert that attracted over 12.3 million concurrent players in a single game event?

The gaming industry has seen some remarkable brand collaborations that have revolutionized virtual worlds and created unique experiences for players. These partnerships blend different IPs, franchises, and companies to create something greater than the sum of their parts. Test your knowledge about one of the most significant gaming collaborations that changed the landscape of virtual worlds and in-game retail experiences!

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Travis Scott × Fortnite (Astronomical)
Ariana Grande × Roblox (Rift Tour)
Marshmello × Minecraft (Block Beats)
Lil Nas X × Among Us (Space Cowboy)