Which outdoor retailer recently redesigned their regional store branding using color palettes inspired by the geographic landscapes where each store is located?

Colors play a crucial role in geographic branding and retail strategy. Many successful global brands adapt their color schemes to resonate with regional cultural associations and natural landscapes. This trivia question explores how a major outdoor retailer incorporated regional geography into their recent rebranding strategy to better connect with customers across different territories while maintaining brand consistency.

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REI Co-op (with earth tones for mountain regions, blues for coastal stores, and desert hues for southwestern locations)
Bass Pro Shops (with specific fish species colors for different watershed regions)
The North Face (with gradient color schemes matching elevation maps of nearby hiking destinations)
Patagonia (with seasonal color rotations based on local climate patterns and regional ecosystems)