Which innovative customer loyalty strategy did Nike implement in 2022 that integrated physical store purchases with their digital ecosystem?

The sports retail landscape is rapidly evolving with new technologies reshaping how brands engage with athletes and fans. Customer loyalty in sports retail is particularly unique, with team affiliations and athlete endorsements playing major roles in purchasing decisions. Test your knowledge about how major sports retailers are using innovative approaches to build stronger customer relationships and drive brand loyalty in this competitive market.

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Nike Connect - RFID tags in premium apparel that unlock exclusive content when scanned with the Nike app
Nike Pulse - Heart-rate activated discounts that provide rewards based on workout intensity measured through the Nike Run Club app
Nike Circle - A subscription-based recycling program that offers store credit for returning used Nike products
Nike Social - A rewards system that gives points for sharing Nike purchases on social media platforms