Which retail innovation first introduced 'digital adoption' technology that allows customers to track their adopted wild animals in real-time via satellite?

The retail landscape for wildlife conservation products has evolved dramatically in recent years, with technology creating new opportunities for consumers to support conservation efforts. Innovative companies are developing products that directly fund wildlife protection while utilizing cutting-edge technologies for tracking and monitoring endangered species. Test your knowledge about a groundbreaking retail innovation that changed how consumers interact with wildlife conservation efforts.

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WWF's 'Wildlife Connection' app (2018)
Smart Parks' 'ElephantEdge' tracker and retail program (2020)
National Geographic's 'Wild View' consumer platform (2019)
Conservation International's 'Guardian' retail program (2021)