Which movie theater subscription service launched in 2017 with an unlimited movies plan for $9.95/month but later collapsed due to unsustainable business practices?

The film industry has seen major shifts in distribution models over the past decade, with subscription services dramatically changing how audiences consume content. One particular subscription model caused significant industry controversy when first introduced, threatening traditional theatrical distribution while promising to revolutionize audience access to cinema. Test your knowledge of this disruptive business model that briefly changed the theatrical landscape.

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