Which groundbreaking feature was first introduced at Nike's House of Innovation that revolutionized the sports retail experience?

Nike's retail strategy has evolved dramatically in the digital age. One of their most significant innovations is their House of Innovation concept stores, which blend digital and physical experiences to create immersive retail environments. These flagship locations showcase the future of sports retail with personalized services and cutting-edge technology. Test your knowledge about this retail innovation lab concept that's changing how athletes shop.

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Nike Speed Shop - allowing customers to reserve items online and try them in-store using digital lockers accessed via smartphone
Virtual Reality training rooms where customers can simulate using products in professional sports environments
Body scanning technology that creates custom-fit apparel manufactured on-site within 30 minutes
Subscription-based membership areas where customers pay monthly for exclusive product testing before market release