Which pop culture brand was the first to launch a comprehensive sustainability program that included recycled packaging, carbon-neutral operations, and a clothing recycling initiative?

The entertainment and fashion industries have been gradually embracing sustainability initiatives, with some major pop culture brands leading the charge. These companies have transformed their manufacturing processes, packaging, and overall business models to reduce their environmental footprint while maintaining their iconic status. Test your knowledge about which pop culture giant was truly at the forefront of the sustainable revolution, influencing both consumers and competitors across the industry.

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Patagonia (with their 'Don't Buy This Jacket' campaign in 2011)
Disney (with their 'Disney Conservation Fund' established in 2015)
Nike (with their 'Move to Zero' initiative launched in 2013)
LEGO (with their 'Plants from Plants' sustainable materials program in 2014)