Which linguistic phenomenon did major retail brands increasingly adopt in their digital marketing strategies during 2020-2022 to appear more relatable during the pandemic?

Language plays a crucial role in retail marketing and customer experience. Brands carefully craft their linguistic identity to appeal to specific demographics and create memorable connections. From taglines to in-store signage, the words chosen can significantly impact consumer behavior and brand perception. Test your knowledge about how language shapes retail strategies and consumer engagement in this challenging trivia question!

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Code-switching between formal and informal language based on customer data
Hyperformal language with complex vocabulary to project stability
Exclusive use of industry jargon to establish expertise
Elimination of first-person pronouns in favor of third-person corporate voice