Which analytics technique did Nike credit for its 30% digital sales growth in 2021 by personalizing the customer journey?

The sports retail landscape has been transformed by advanced analytics. Major sporting goods retailers are now leveraging customer data and purchase patterns to optimize inventory, personalize marketing, and enhance the shopping experience. This poll tests your knowledge about how sports retailers are using analytics to gain competitive advantage in the digital age. Think about how top sports brands track and utilize customer behavior data to drive sales and build loyalty.

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Predictive inventory modeling based on weather patterns
Consumer Direct Acceleration (CDA) strategy using AI-driven customer segmentation
Social media sentiment analysis for real-time product adjustments
RFID-based in-store traffic pattern optimization