Which geographic analysis technique revolutionized retail market segmentation in the 1990s by classifying neighborhoods into consumer lifestyle clusters?

Location intelligence is revolutionizing how retailers understand customer behavior and market segmentation. Geographic data helps companies make strategic decisions about store placement, targeted marketing campaigns, and inventory management based on regional preferences. Test your knowledge about how geography intersects with retail market segmentation in this challenging trivia question!

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PRIZM (Potential Rating Index for Zip Markets)
TIGER (Topologically Integrated Geographic Encoding and Referencing)
LIDAR (Light Detection and Ranging) Demographics
GAIA (Geographic Analysis for Industry Applications)