Which global beverage brand redesigned its packaging in 2018 to feature traditional Chinese paper-cutting art (jianzhi) for a limited Lunar New Year edition?

Traditional cultural elements often find their way into modern product packaging, creating unique brand identities that honor heritage while appealing to contemporary consumers. This fusion of tradition and innovation has led to some remarkable packaging designs that tell stories of cultural significance. Test your knowledge about how brands have incorporated cultural traditions into their packaging designs!

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Coca-Cola
Pepsi
Starbucks
Heineken