What unprecedented action did Johnson & Johnson take during the 1982 Tylenol crisis that revolutionized pharmaceutical brand trust and created a new standard for crisis response?

In 1982, Johnson & Johnson faced a major crisis when seven people died after taking cyanide-laced Tylenol capsules. Their response became a legendary case study in brand storytelling and crisis management that fundamentally changed how pharmaceutical companies handle product safety issues. The company's actions during this crisis established a new standard for corporate responsibility in the medical product industry. Test your knowledge of this pivotal moment in pharmaceutical brand history.

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They recalled all Tylenol products nationwide (31 million bottles worth $100 million) despite knowing the tampering was limited to the Chicago area
They invented the childproof safety cap as an immediate response to prevent further tampering
They offered lifetime medical coverage to affected families while denying any corporate responsibility
They permanently discontinued the Tylenol brand and launched a completely new pain reliever under a different name