Which famous brand tagline was created after an advertising executive observed airline staff writing "THUMB UP" on internal company reports for good service?

Test your knowledge about the origins and evolution of some of the world's most famous brand taglines. These short phrases have defined companies for decades and influenced consumer behavior in profound ways. Beyond just catchy slogans, these taglines represent significant marketing strategies and often mark pivotal moments in a company's history. How well do you know the stories behind these iconic brand messages?

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• Nike's "Just Do It"
• FedEx's "When it absolutely, positively has to be there overnight"
• Avis's "We Try Harder"
• Apple's "Think Different"

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