Which major sporting goods retailer pioneered the in-store 'smart mirror' technology that allows customers to virtually try on shoes without physically changing footwear?

The sports retail landscape is rapidly evolving with technological innovations and changing consumer behaviors. In recent years, athletic brands and sporting goods retailers have embraced various digital strategies to enhance customer engagement, boost loyalty, and create seamless shopping experiences. This trivia question tests your knowledge about a significant retail IoT innovation that changed how customers shop for athletic footwear.

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Nike, with their Nike Fit AR technology
Adidas, with their miCoach Smart Surfaces
Under Armour, with their ConnectedFit mirrors
Puma, with their Puma Interactive Display (PID) system