Which basketball player's 1984 endorsement deal with Nike revolutionized celebrity product marketing and created one of the most successful signature product lines in retail history?

Celebrity endorsements have been a major force in retail marketing history, sometimes completely transforming a brand's trajectory. These partnerships can elevate obscure products to must-have status or revitalize aging brands. This trivia question explores a famous endorsement deal that revolutionized athletic footwear marketing and created a retail phenomenon that continues to this day.

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• Michael Jordan (Air Jordan)
• Magic Johnson (Converse)
• Larry Bird (Adidas)
• Kareem Abdul-Jabbar (Puma)

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