Which ancient civilization created the first documented retail loyalty program using clay tokens (known as 'tessera') that customers could collect and exchange for discounts on future purchases?

While modern retail loyalty programs offer points, discounts, and rewards, ancient civilizations had their own sophisticated systems to encourage repeat business. From Roman merchant guilds to Egyptian market practices, discover how ancient sellers cultivated customer loyalty thousands of years before plastic reward cards existed. Test your knowledge about one of history's most innovative early customer retention strategies!

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Ancient Rome
Ancient Egypt
Ancient Greece
Ancient Babylon