Which strategic brand positioning approach did Kylie Jenner use to grow Kylie Cosmetics to a billion-dollar valuation in less than four years?

The Kardashian-Jenner family has built a multi-billion dollar empire through strategic brand positioning across various industries. Each family member has carved out their own distinct brand identity while maintaining the overall family brand. This poll tests your knowledge about how one of the family's most successful members positioned her cosmetics brand to achieve unicorn status in record time.

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Leveraging scarcity marketing with limited edition 'drops' that created urgency and FOMO among her social media followers
Focusing on traditional retail distribution by securing exclusive partnerships with major department stores like Nordstrom and Macy's
Positioning as an eco-friendly, sustainable beauty brand with all organic ingredients and minimal packaging
Targeting older demographics (35+) through extensive television advertising campaigns on networks like CNN and Fox