Which Broadway musical was the first to implement a comprehensive digital transformation strategy that included a mobile app allowing audiences to participate in a live theatrical experience?

The performing arts industry has seen significant transformations in how productions are marketed and branded over the years. Broadway shows in particular have evolved sophisticated marketing strategies, turning theatrical productions into recognizable brands. Test your knowledge about how these iconic performing arts brands have changed with the times and created lasting impressions on audiences worldwide.

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Dear Evan Hansen
Hamilton
Be More Chill
Hadestown