Which conservation organization pioneered 'disappearing packaging' that gradually faded to reveal endangered species facts as the product was used?

Wildlife conservation organizations have developed innovative packaging and product strategies to increase awareness and funding for endangered species. This trivia question explores how one major conservation brand revolutionized its product packaging to create a powerful emotional connection with consumers while highlighting the urgency of wildlife protection efforts.

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World Wildlife Fund (WWF) with their 'Vanishing Species' soap line that revealed animal statistics as the soap dissolved
The Nature Conservancy with 'Extinction Countdown' bottled water featuring labels that deteriorated at the same rate as species habitat loss
Wildlife Conservation Society with their 'Last of Their Kind' coffee bags that gradually revealed declining population counts when exposed to heat
National Audubon Society with 'Vanishing Birds' tea packaging that showed more endangered birds as hot water was added