Which groundbreaking marketing strategy did 'Hamilton' use that revolutionized Broadway ticket sales and audience engagement?

Test your knowledge about one of the most iconic and transformative marketing campaigns in theater history! This campaign revolutionized how Broadway shows attract audiences and changed the game for performing arts marketing. It's a perfect example of how innovative marketing can turn a production into a cultural phenomenon that extends far beyond the stage.

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The #Ham4Ham lottery, offering $10 front-row tickets with live pre-show performances that went viral on social media
The first Broadway show to eliminate all traditional advertising and rely exclusively on TikTok influencers
Introduction of the 'Broadway Black Card' subscription model with unlimited show access for premium members
The 'Hamilton Experience' virtual reality app that allowed users to experience the show before buying tickets