Which major performing arts organization underwent a controversial brand repositioning in 2016 that included dropping its 146-year-old logo and adopting a digital-first marketing approach that increased millennial attendance by 28%?

Test your knowledge about how major performing arts organizations have positioned their brands to adapt to changing audience preferences and digital transformation. In today's competitive entertainment landscape, performing arts institutions must carefully craft their brand identities to attract both traditional patrons and new audiences. This poll explores a fascinating case of brand repositioning that revolutionized audience engagement in the performing arts sector.

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The Metropolitan Opera
American Ballet Theatre
The New York Philharmonic
Royal Shakespeare Company