Which athletic footwear brand first introduced the 'visible technology' packaging concept that allowed customers to see the shoe's cushioning system through a window in the box?

The packaging of sports equipment and apparel has evolved significantly over the decades, reflecting changes in technology, sustainability practices, and marketing strategies. From simple cardboard boxes to innovative, experience-focused designs, packaging plays a crucial role in a sports product's appeal. Test your knowledge about a significant packaging innovation that transformed the athletic footwear industry!

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Nike, with its Air Max technology window boxes in 1987
Adidas, with its Torsion System display packaging in 1989
Reebok, with its Pump technology showcase boxes in 1990
ASICS, with its GEL technology reveal packaging in 1986