Which mythological creature inspired the original design and name of the Starbucks loyalty program that launched in 2008?

Throughout history, retailers have leveraged mythology and folklore to create powerful brand identities. Ancient symbols and stories continue to influence product design and marketing strategies today. From Nike's winged goddess of victory to Starbucks' siren from Greek mythology, these symbolic connections create deeper resonance with consumers. Test your knowledge about how one particular mythological symbol has influenced a famous retail loyalty program's design.

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• The Phoenix (representing renewal and rebirth)
• The Mermaid/Siren (continuing the brand's nautical mythology theme)
• The Dragon (symbolizing guardianship of treasure)
• The Centaur (representing the blend of human connection and natural elements)

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